HEI Health and Équité Announce Strategic Partnership to Bring Brand Management & Brand Execution Solutions to Healthcare.


September 25, 2018 PHOENIX, AZ  Focusing on the patient access experience, HEI Health and Équité are pleased to announce their partnership to deliver brand management services, supported by re-engineering based solutions, to improve and promote brand enhancing patient experiences for healthcare providers. The announcement is being released as part of Becker’s Hospital Review’s 4th Annual Health IT & Revenue Cycle Conference where HEI hosted an executive roundtable on Patient Access as a Brand Enhancing Experience.

Mischa Dick, Co-founder and COO of HEI Health, stated that “In reaction to growing consumerism and increased competition, including the forces between Integrated Delivery Networks (IDNs) and Private Equity funded specialty practices, healthcare providers are realizing the benefits of comprehensive brand management practices that are expected of a consumer-facing company. Brand Status will be achieved when all elements of the patient experience are flawlessly executed.”

HEI Health will develop the re-engineering element for the organization to deliver on their brand promise. Équité, with its top-of-the-line brand design and management experience, will support healthcare leaders in the definition and management of their brand. According to Dr. Daniel Langer, CEO of Équité, “What makes me passionate about working with HEI Health is their wealth of knowledge and experience within the healthcare universe. We know that they can execute on the brand promise that we will assist our joint clients to develop.”

For more information on how we can help your health system improve their patient access experience, please contact HEI Health directly.

About HEI Health:

At HEI we believe that tomorrow’s healthcare can be made affordable today. Our team of experts in re-engineering are passionate about solving the most complex and challenging problems in healthcare. HEI has expanded our work beyond the specialization of the Revenue Cycle throughout Patient Access and Care Management. HEI has a diverse group of clients across the United States and our commitment is to provide our clients with end-to-end solutions that solve their most pressing needs. Need more information? Find us at heihealth.com – Follow us on Twitter @HEIHealth -Connect with us on LinkedIn at  https://www.linkedin.com/company/heihealth

About Équité

Équité develops luxury, lifestyle and consumer brands across industries from products to services.
  Serving iconic brands like Ferrari, Ancestry, Ecolab, Hollywood celebrity stylist’s Iles Formula, Gray, Maserati or KitchenAid, we are seen as leaders in what we do is a passion and obligation elevating the most iconic brands in the world.

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